Retail Marketing Digital Storefront

Using Modern Marketing Best Practices to Address Ever-Changing Consumer Behaviors

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As one of the largest and most prominent independently owned and operated flooring and furniture retailers in the midwest, this market leader enjoys a loyal, multi-generational customer base. Creating a niche for the highest quality and widest selection of products, they pride themselves on offering a personal touch and level of customer service not available at the big box stores.

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Pain points

The client’s website, while very functional, did not meet current best practices. A fragmented and disjointed user experience made the site difficult to navigate. The website’s deficiencies detracted from the content, rich product information and ability to communicate competitive market differentiators.

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Services provided

Web Design

Management

Strategy & Consulting

Digital Marketing

Integrity collaborated with the client to create a fresh approach to their digital marketing ecosystem. Using a WordPress web design as the foundation, the goal was to better showcase product offerings, convey the benefits of buying from a locally owned and operated company and capture web leads to facilitate the selling process.

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With a redesigned website in place, Integrity turned its attention to creating customized landing pages to help the client gather and track customer information better. A series of analytical dashboards were then developed. The dashboards provided a new source of data intelligence that would be central to future marketing strategy and planning.

Tools & Technologies

WordPress

Hubspot

Google Analytics

Data Studio

WPEngine

Google Cloud

Font Awesome

Google Tag Manager

Yoast

PHP

Midwestern Flooring & Furniture Pioneer