Integrity collaborated with the client to create a fresh approach to their digital marketing ecosystem. Using a WordPress web design as the foundation, the goal was to better showcase product offerings, convey the benefits of buying from a locally owned and operated company and capture web leads to facilitate the selling process.
With a redesigned website in place, Integrity turned its attention to creating customized landing pages to help the client gather and track customer information better. A series of analytical dashboards were then developed. The dashboards provided a new source of data intelligence that would be central to future marketing strategy and planning.