Digital Marketing + Google Ads Leader

Job Description

We are looking for a passionate, results-driven, left brain/right brain Digital Marketing Leader who is naturally curious and hopes to change the world in our digital marketing team.

  • Has a conversion rate optimization mindset
  • Suggest improvements for process and productivity optimization
  • Work with content writers, web developers and marketing teams to properly implement best practices
  • Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools

SEO management includes:

  • Understanding personas to better target identified audiences
  • Creating keyword and linking strategies
  • Optimizing meta descriptions
  • Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
  • Providing recommendations to content writers to drive SEO content creation

SEM management includes:

  • Conducting keyword research
  • Creating campaigns and monitoring performance
  • Managing campaign budgets
  • Performing  A/B testing and audits
  • Continually optimize campaigns and landing pages

Analytics management includes:

  • Analyzing data and provide evidence-based recommendations
  • Correlating performance metrics against digital marketing KPIs
  • Identifying deficiencies and implement solutions in a timely manner
  • Presenting data in a meaningful way

Qualifications

Experience with or capacity to quickly learn and utilize the following tools and skills:

  • Google Search Console
  • Google Tag Manager
  • Google Tag Manager Debugger
  • Google Tag Assistant
  • Google Analytics
  • Google Optimize
  • Google Data Studio
  • Google Keyword Planner
  • Google Structured Data Testing Tool
  • User behavior tools, such as Hotjar and CrazyEgg
  • SEO/SEM tools such as Moz and SEMRush
  • HubSpot
  • Schema MarkUp Generator
  • Yoast
  • Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
  • Possess excellent time management skills
  • Have a sense of ownership and pride in performances and its impact on company’s success
  • Ability to collaborate effectively
  • Ability to proactively communicate

Not what you are looking for?

See Our Other Opportunities

Ready to join our team?

If you’re interested in being part of Integrity — whether it’s with our web development, UX design, digital marketing or management teams — please fill out the form below. We look forward to learning more about you!

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