We're Going to Savor This Site...

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Partner & Chief Creative Officer
Sep 29, 2010

Imo’s Pizza has been a St. Louis tradition ever since Ed and Margie Imo first opened their doors in 1964. While we wouldn’t dare change that delicious thin crust or gooey provel cheese, their website on the other hand…was in need of a few updates.

We tossed around some ideas and decided to start from scratch. Thinking like hungry pizza fanatics, we wanted to restructure the site to make it as quick and simple as possible to get the food from screen to table. So we asked, why do people visit a pizza website?

To find a store: Our developers masterminded an interactive map that pinpoints the closest locations, searchable by region, address or zip code.

To order pizza: We made that easy as pie with several big, red, inviting Order Online buttons to get people clicking.

To find deals: The specials page displays current deals and coupons with easy options to print or use for online ordering.

To get store information: We included a whole checklist of store offerings (Dine-in, Wi-fi, etc.) along with basic store information like address, phone number and store hours.

We also added social media links and a YouTube channel so you can now not only eat Imo’s pizza, but also watch, post and tweet about it as well. Because Imo’s is a St. Louis tradition, we added a history page to highlight the hometown aspect and a news page to keep fans updated on the many wonderful ways Imo’s contributes to St. Louis.

Did we mention the completely unique, completely sleek new design? Let's just say imospizza.com looks good enough to eat.

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