As you may already know, Acropolis Investment Management came to us in need of a website redesign on a user-friendly platform, we were eager to lead the charge.
With easy administration being the number one request, we knew WordPress would be sure to impress. And sure enough, the Acropolis team was excited to see how easy blog administration is through WordPress. We highlighted the blog by placing recently added blog entries directly on the home page to keep the content top of mind and keep the home page fresh.
The secondary goal was to create an experience that better reflects the values and personality of the Acropolis team. Acropolis Investment Management helps St. Louis professionals manage their funds for retirement. If you’re looking for friendly, honest, experienced, no-nonsense investment management, look no further than Acropolis. The team at Acropolis is truly all of those things, but you might not know it by looking at their old website. We ensured that the team members, who are vital to the service and personality of Acropolis, were highlighted through a more visual team page and a team member widget that features the entire team at random throughout the site.
After reviewing analytics reports, competitor research, their brand identity documents and interviewing founder, Partner and Chief Investment Officer David Ott, his experience and knowledge became our primary inspiration for a simple, straightforward site architecture. The visual design was influenced by their beautifully executed re-branding campaign to create clean, modern layout. We rounded out the experience by including responsive-design, so the new experience would be beautiful on any device.
Check out the new Acropolis site to see the full transformation at Acrinv.com
What we really care about related to our team returning to the office.
The rules of branding, advertising and marketing have forever changed.