Integrity, a leading marketing technology agency, has purchased the historic Tivoli Theatre building and will dedicate the 3rd and 4th floors to recruiting web technology start-ups, launching new web products and servicing their global client portfolio.
Integrity's CEO, John Simanowitz, says, “We are thrilled to support the Delmar Loop and hope this investment is the tip of the sword for other web technology companies to join us. Institutions, startups and Fortune 500s have realized true innovation requires diversity, culture, collaboration and community — everything found within the Delmar Loop.”
Joe Edwards bought and painstakingly restored the former silent movie theater and vaudeville show space and reopened it as a movie theater in 1995. Edwards also owns other Delmar Loop mainstays like Blueberry Hill, The Moonrise Hotel, venues like The Pageant and Delmar Hall, and the Pin-Up Bowl. With a vested interest in the character of the Loop, he wasn’t going to sell to just anyone.
In fact, he wasn’t really looking to sell at all.
“I didn’t put it on the open market,” Edwards says. “Two tenants who have been there about a decade each approached me, letting me know they were interested in case I ever decided to sell it. Both of them are very vibrant and cool. It’s the right thing to do for decades to come for the Delmar Loop."
“We are committed to the Delmar Loop,” said Ed Morrissey, Integrity’s partner and Chief Creative Officer. “And despite our work from anywhere business model, there is no better space for our team, partners and clients to collaborate in person to ensure world-changing ideas.”
What we really care about related to our team returning to the office.
The rules of branding, advertising and marketing have forever changed.