Being conscious of our time investment, Integrity proposed rebuilding the existing Aero Charter website using a higher-performing builder: Elementor. This would enable our developers to support the site more readily, as well as provide a more content-manageable platform for adjusting copy or adding new pages. Site speed and compliance were also boosted by the move to Elementor.
We created new types of posts to be used for the news and blog section which would help from an SEO standpoint as it allowed the content to live on the site as opposed to in static PDFs. We also turned an antiquated PDF application for pilots into a user-friendly online form that stores applications on the site and immediately sends them to relevant stakeholders.