How a user experiences your site is even more important than how aesthetically pleasing it is. And if your website is not accessible by all site visitors, then you’re in danger of getting dinged by Google and dropped by users. It could also, quite literally, cost you in both lawyers fees and government fines. Website inaccessibility is no joke.
Fortunately, the ADA and the Web Accessibility Initiative offer methods for reviewing your site and making sure it’s up to code. Take a look at why website accessibility is so important and how you can keep your site in check.
The ADA (or American with Disabilities Act) has set up standards for accessible design, which says that all electronic and information technology should be accessible to people with disabilities.
These standards apply to:
ADA compliance is vital to ensuring all users can access your site and obtain content on it. In addition, being proactive with website accessibility can help your business stay ahead of the curve and emphasize its commitment to serving everyone — no exclusions.
As a reminder, failing to implement accessibility best practices on your website can also open you up to potential discrimination lawsuits and fines. The time and investment it will take to make these changes are far less than the fees and fines you would be on the hook for if complaints are made against your site and your company.
While there is no spelled-out web accessibility law for private entities at this time, your best bet is to make sure your website meets as many Web Content Accessibility Guidelines (WCAG) as possible. Outlined by the Web Accessibility Initiative, WCAG 2.0 AA (38 success criteria) and WCAG 2.1 AA (50 success criteria) are the most-adhered to sets of technical standards.
Be forewarned: this is a time-consuming and tedious process. There are quick-fix ADA compliance tools advertised across every search engine at this point, but don’t cut corners by relying on these automated scans, which can gloss over critical issues and tell only a part of your site’s story.
We’ll first begin with a technical and user experience audit of your site, which will reveal any ADA compliance gaps or errors that need to be solved. Then our team of UI/UX designers and web developers will create a strategy for addressing these website accessibility issues. It may require an extensive redesign or may simply be a matter of tackling a handful of errors.
Here is a list of the most common website accessibility items. Some of these are more technical in nature, others more user experience-based. Regardless, these ADA compliance items should be reviewed and addressed by a team of professionals to make sure your business is staying within the standards.
If you’re overwhelmed, don’t worry! Turning your website into something that’s accessible by all doesn’t happen overnight.
A UI/UX web design team will not only evaluate what website accessibility errors on your site are most in need of updating but will also continuously monitor your site to ensure it stays up to date. Whether best practices shift or your site is simply getting older, you won’t have to wonder if your website is where it should be.
Looking for a St. Louis web design team that can make your site compliant, functional and beautiful? Integrity’s full-service design/build agency is here to help. Drop us a line today.
Integrity Web Consulting is elated to announce the freshest addition to our awesome team – Marshall Welch, digital marketing and consulting lead.
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