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It’s no secret that the state of healthcare has shifted enormously in the last year and a half, and the impact of COVID-19 on healthcare will be felt for decades to come. One thing has become apparent since March 2020: the healthcare systems, facilities and practices that have failed to leverage strategic digital programs have fallen behind.
Ed Morrissey, Partner and Chief Creative Officer at Integrity Web Consulting, will speak at the 25th annual Healthcare Internet Conference. The presentation, titled “If You Fail to Plan, You Plan to Fail - Siteman’s Approach to Driving Success,” will detail key ways in which healthcare organizations can be successful on purpose in this ever-evolving digital age.
Morrissey will co-present with Associate Director of Digital Marketing and Communications at Siteman Cancer Center, Dustin Horn, at the Las Vegas conference on Wednesday, November 3. The event, hosted by Greystone.Net, is the premier conference for healthcare organizations to stay ahead of the curve in their marketing, technology, analytics and communications strategies.
Since 2015, Integrity has partnered with Siteman Cancer Center to ensure their digital presence is as world-renowned as the services they provide. Potential patients are often being introduced to healthcare services online first as they research their care options. Ensuring that Siteman is not only accessible to them but welcoming to them online is a top priority.
Some of the ways in which we’ve helped Siteman succeed include:
By enhancing the build and user experience of Siteman’s website, we helped bring in 150% more traffic and saw a 582% increase in patient appointment requests.
Using robust analytic data, we’ve optimized paid campaigns first by keyword then by intent-driven copy which has increased conversions by 130%.
By analyzing how patients search for care, both the language they use and the services they seek, Integrity has reformatted Siteman’s SEO strategy to technically write for search engine algorithms while still prioritizing patient-preferred content structures.
The complexity of the digital environment, coupled with the constantly growing complexity of the modern healthcare organization, drives the need for digital planning now more than ever.
While there are many aspects of the healthcare industry that have embraced digital transformation — from telemedicine to AI-enabled devices — most organizations lack the overarching strategy and expertise needed to bring their presence into the 21st century.
As a full-service healthcare agency providing website design, web technology and digital marketing services, Integrity is no stranger to helping organizations in this industry. We create tailored strategies that understand your audience’s needs, whether you’re a private practice or the state’s largest health system. Tactics may include:
Our programs are fully integrated, so the experience your audience has on your website or with your marketing materials mirrors the one they have when they enter through your front doors.
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Are you part of a healthcare organization that’s looking to enhance its digital presence? Contact Integrity Web Consulting to start your program.
