Jamal McLaughlin

Jamal leads creative at Integrity, and he came to it from an unusual direction. His degree from SIUE is in painting. He paid his way through school working in the university computer lab, and came out with two skill sets most people keep separate.

He has since worked as an interactive designer, a web developer, and an educator, which is a useful combination in this business. He can design a thing, build a thing, and explain a thing to a room that does not share his vocabulary. Clients tend to notice the third one most.

At Integrity, Jamal turns client business goals into experiences people actually want to use. The teaching background shows up in how he runs creative reviews. He would rather explain why a decision was made than defend it.