Paid search, otherwise known as SEM (search engine marketing) is an important offering for any digital marketing agency, and Integrity has a team devoted to the creation and implementation of paid search strategies for clients across industries. We create paid search campaigns that increase brand awareness, support SEO efforts and, most importantly, convert in ways that are meaningful and profitable for our clients.
Our St. Louis digital marketing team knows that a successful paid search campaign goes beyond keywords and bidding. Quality ad copy, display graphics, targeting and meaningful analytics and reporting are the key components of an Integrity-run paid search campaign.
Paid search is a tool; wielded correctly it can create huge growth for your brand. Our senior digital marketing managers have the experience and the expertise to start your campaigns on solid ground.
If your paid search campaigns are underperforming or never starting performing, Integrity can complete an audit to determine what changes need to be made to optimize them.
Understanding how your potential customers are searching for services and products like yours is foundational to creating and implementing a keyword strategy that works. Integrity knows how.
Knowing which platform is best to reach your target audience is our job, and Integrity’s St. Louis digital marketing team is well prepared to diagnose it based on our extensive experience.
Our eCommerce clients can’t afford to be missing from the top of page Shopping Ad search results. We can help integrate your feed and build a Shopping Ads campaign that converts.
We create ad copy that is dynamic, persuasive, and relevant to your potential customers’ search terms. Integrity will set you up for success, 30 characters at a time.
Great keywords, ad copy and bid strategies won’t matter unless we can prove they’re leading to conversions. Integrity provides extensive tracking and reporting so you know what’s working and why.
PPC (pay-per-click) agencies have been growing exponentially over the past 10 years as digital marketing becomes more prevalent and more needed to reach digital consumers. Using known industry keywords and common bid strategies to produce cookie-cutter SEM campaigns has become the standard.
You should expect more.
Our St. Louis digital marketing team puts in the work to create an SEM campaign strategy that is unique to you, your market, your target audience, and your goals. Paid search engine marketing is not about getting you a seat at the table — we want to get you at the head of it.
Your campaigns are created and managed daily by a team of senior SEM managers who prioritize conversions and campaign effectiveness so that the budget you have is working as efficiently as possible. When you’re paying for the traffic, it should have the potential to pay you back.