St. Louis Has an App for That

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Partner & Chief Creative Officer
Aug 30, 2010

Integrity was recently tasked with branding the city of St. Louis via an internal iPad app for a client by creating a user-friendly document library filled with fun tidbits that highlighted the awesome-ness that is the Gateway city.

We had fun with this one.

The app was designed to highlight hotels, tourist attractions and other points of interest in the city (a stop at Ted Drewes, perhaps?). Our team presented all this yummy goodness in an easy-to-navigate format, giving access to maps, directories, contact lists, you name it. This was all streamlined with a unique menu system that remained static at the top so the user didn’t have to “back out” through a tangled web of breadcrumbs. We made the app so simple and stylish, even the iPad-challenged could zip through like pros.

We like to think of it as a personal concierge you can fit into your briefcase—but one you don’t have to tip.

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