Clicking to Class With Targeted Pay per Click Ads

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A new charter school rang its first bell in St. Louis this fall, and Integrity aided its opening with a highly-targeted Facebook ad campaign to get the word out.

The Grand Center Arts Academy, an independent public school, will eventually offer world-class training in music, theater, visual art and dance to both middle and high school students. The original enrollment campaign relied on traditional media outlets to advertise the school’s opening, but Integrity was enlisted late in the spring to help bolster awareness and drive enrollment for the fall.

Creative targeting (certain fans of the TV show Glee, for instance, saw their own ads), strategic editing to the ad creative, and attentive adjustments to targeted demographics led to an effective blitz campaign that drove more than 1,500 high-quality leads to the Academy’s website—the maximum that the campaign budget would allow.

Lesson learned? A modest budget can go a long way with buzz-worthy Facebook ads that pinpoint target users with precision.

Class dismissed.

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