Washington University in St. Louis

WordPress Website Redesign for a Research Program

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Showcasing the Human Pangenome Reference Consortium’s breakthroughs

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In conjunction with the National Human Genome Research Institute, Washington University’s Human Pangenome Reference Center is charged with providing the infrastructure necessary to coordinate the large-scale studies on the High Quality Reference Genome.

Pain points

Some medical studies focus on limited ethnic groups, neglecting research on broader demographic populations. As a result, the websites that inform stakeholders and related constituencies are often absent of images and content that showcase a diverse array of individuals.  

The Human Pangenome Reference Consortium sought to address the racial and ethnic biases specifically in genomic resources.

With this in mind, and with a small budget, the program partnered with Integrity’s St. Louis WordPress web design team  to build a neatly organized website that showcased diversity, inclusion and in-depth scientific information in an easy-to-follow structure. 

In the end, Integrity created a beautiful, content manageable WordPress website to serve this organization’s important work. Integrity was responsible for the design, development, content structure and graphics for the new site.

The project was a success as a result of:

  • Creating a homepage hero area that utilized a looping video inspired by an artist's print that showcased diversity without potentially neglecting other groups
  • Maximizing the budget by utilizing a page builder to limit development hours
  • Leveraging client resources to complete specific tasks, such as copywriting and content entry

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