Integrity’s strategy and consulting team identified the top five most vital topics for potential fellowship candidates:
- What is the program like?
- What made you pick this program?
- What made you pick the research?
- What do you like best about the program?
- What’s it like living in St. Louis?
Integrity interviewed professors as well as current and previous fellowship students, asking the above questions to gather useful clips. Integrity’s video production team strategically edited together the footage to address the client’s concerns and educate potential candidates on the research and program. Our team had limited still photography available but strategically utilized the content to be informative while avoiding any violation of patient privacy.
The video series received hundreds of views and allowed Washington University to receive a large pool of candidates during unprecedented enrollment due to the global pandemic. Integrity optimized the videos to continue to be relevant and informative post-pandemic.
“You and your team were incredibly helpful last year. I sincerely appreciate all that you did for us. We were very pleased with the final products.”
- Karen Muehlhauser
Program Manager of the Research Center