Originally created in the 1970s, Nathan Pritikin’s Pritikin Diet program has helped thousands of people from around the world transform their health by focusing on daily physical activity, a positive mindset, and whole, plant-based foods.
Using the Pritikin Longevity Center as the launching pad, the brand expanded by introducing an online, subscription ingredient-and-recipe meal kit service called Pritikin Foods. Pritikin Foods came to Integrity as they were looking for a Midwest-based strategic marketing agency to help them:
- Rethink how the brand was positioned in the market
- Build awareness as they moved from their niche to mainstream customers