Brand-Building Strategy for Pritikin Foods

Reintroducing a niche brand ahead of its digital and traditional marketing transformation

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Originally created in the 1970s, Nathan Pritikin’s Pritikin Diet program has helped thousands of people from around the world transform their health by focusing on daily physical activity, a positive mindset, and whole, plant-based foods.

Using the Pritikin Longevity Center as the launching pad, the brand expanded by introducing an online, subscription ingredient-and-recipe meal kit service called Pritikin Foods. Pritikin Foods came to Integrity as they were looking for a Midwest-based strategic marketing agency to help them:

Rethink how the brand was positioned in the market
Build awareness as they moved from their niche to mainstream customers

Pain points

The subscription ingredient-and-recipe meal kit service industry is very fragmented. Introducing a new brand to a specific customer base creates a unique set of challenges. Mass marketing to broad user segments is not possible — success can only be achieved with hyper-targeted tactics and marketing assets that resonate with those who would be most interested in the brand.

Services provided

Audits

Digital Marketing

Management

Strategy & Consulting

Integrity collaborated with Pritikin in the delivery and planning of major components of their broader long-term marketing roadmap. By creating a comprehensive brand strategy that elevated Pritikin’s already-established brand, Integrity delivered a set of marketing elements for the company to use.

The roadmap included:

Brand guide
Logo design
Direct mailers
Catalogs
Email marketing templates
Table tents
Presentation assets
Content development
Landing pages
SEO strategy
Paid ads strategy
Social media marketing strategy
Database marketing strategy
Product package design

Tools & Technologies

Basecamp

Photoshop

InDesign

Illustrator

Adobe XD

Google Workspace

Pritikin Foods