The pandemic has made virtual and online events more commonplace. Planning, promoting and hosting a virtual event requires the same attention to detail as an in-person event. For virtual, however, additional attention to specific strategies ensures greater visibility.
Integrity quickly developed an actionable and targeted omni channel digital marketing strategy as well as an event specific website then partnered with the Maryville team on executing the following tactics:
- Campaign messaging
- Web design and development
- Email marketing
- Organic social media campaigns
- Paid social media campaigns
- Geotargeted advertising
- Influencer marketing campaign strategy
- Analytics and reporting
As many have learned during the pandemic, virtual events are quite successful. We look forward to continuing our work with Maryville University and others on post-pandemic hybrid events and continuously navigating the “new normal” for event marketing.