Integrity’s digital marketing team partnered with Maryville to audit their current 70s, 80s and -90s email marketing strategy, content and template designs. We also conducted a discovery to better understand this audience and the tactics Maryville had been employing.
Our team then structured a new email marketing strategy and cadence to reach the audience in new ways, from sharing alumni stories to highlighting current research and requesting user-submitted content. The web design team also created a suite of modern and responsive email templates that utilized UI/UX best practices. Each step of the way, we gathered and evaluated the campaigns’ analytics in order to strengthen our campaign or pivot when necessary.
In the end Integrity increased Maryville’s previously engaged alumni audience by 33%.