Integrity’s retail marketing team was charged with architecting a fully integrated strategy that included the most current marketing best practices and more engaging online user experience and leveraging their customer relationship management (CRM) system for more effective lifecycle communications.
Integrity developed a new “digital storefront” that delivers a comprehensive experience to customers by:
- Redesigning the website showcasing product selection
- Updating content that highlighted the benefits of shopping with a locally owned and operated company
- Coupling an effective lead management strategy with a best in-class CRM to better capture and track the increasing quantity of inbound inquiries
Once fully implemented, Integrity trained the client’s sales team on how to better qualify prospects and optimize communications in a way to convert more leads than ever before.