You know by now that it’s imperative to your business to have a functioning website. But how well is that website designed for users? Our UI/UX designers are specialists in creating sites and web applications that are not only pretty to look at but intuitive to use.
From comprehensive UX audits to interactive prototypes, Integrity’s St. Louis web design team works with you every step of the way to create a modern website that meets users’ needs and meets or exceeds today’s standards.
Where does your current website stand from a user interface/user experience design perspective? How accessible is it? How easily can users navigate throughout it? How about its performance? We’ll conduct an audit to set some baseline metrics and inform our strategy.
User experience design means that your site is human-first. We take this approach to every website and web product we create here at Integrity in order to create final results that delight users and help them find what they’re looking for.
When it comes to digital products, user interface design is the actual visual touchpoints with which a user interacts. This could be anything from the color palettes used to button styling and animations. UI is all about aesthetics, and we make sure your website is pleasing to the eye.
So what’s the competition up to? Our discovery process will involve a careful competitive review to see how similar businesses’ websites function to better position your site to lead the pack.
Before you can even think about the overall look and feel of your site, you need to think about how the content is going to be organized and displayed. The information architecture is the blueprint of the content layout, looking at both the hierarchy on the site as a whole as well as each page.
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Once the IA is complete, our UI/UX design team will create wireframes for your website or product. While not a full-color design, a wireframe outlines your website and where elements such as headings, content blocks, buttons and images are laid out on a page.
Sometimes it’s difficult to envision what an app, product or website will be like purely from a static design. Prototypes bridge the gap between an idea and a finished product by offering an interactive model that can save you valuable time and money in the end.
Our UX team will install and review tooling to see how actual users are interacting with your site. Are they clicking where they should be? Do they ever abandon the site out of confusion? How far do they scroll? These metrics and more will influence our iterative recommendations and updates.
Online users have endless options for products, services, and information. To gain and maintain a top-line position it’s critical that you work with a design team who can evaluate the key aspects of your industry and business so they can deliver a fully informed UI/UX strategy.
Integrity’s success in designing and implementing award-winning UI and UX-centered websites for our clients relies on a fully integrated marketing and web design team. Our deep knowledge and skill set across brand positioning, web development, SEO and analytics allows us to diagnose web performance issues before they occur and optimize potential opportunities. When you have an agency that understands everything you can ensure you aren’t missing out on anything.
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