You're already interacting with applied AI; you just might not realize it.

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Strategy and Marketing Lead
May 18, 2023

The companies you interact with daily have used AI for a while; you probably just didn’t think about it. AI helps companies analyze data to see developing trends, predict customer behavior, and optimize operations. They also use it to automate repetitive or time-consuming tasks, like customer service or quality control.

What is Applied AI?

Think of Applied AI as a computer version of the human brain. We use our noggins to process a decent amount of information, learn from our experiences, and make decisions based on that knowledge. AI is the same—it's basically a bunch of algorithms and code that process vast amounts of data, learn from it, and make decisions based on that knowledge.

And just like humans have different types of intelligence - like visual, verbal, or emotional intelligence - AI can also be specialized. For example, some AI is really good at recognizing patterns in images, while others are better at understanding human language. And just like people, AI can continue to learn and improve over time.

Here are examples of major companies currently using Ai to improve user experience. 


Ever wonder why Netflix asks you to set up a profile? Or why your kid gets recommendations for CoComelon while you get Love is Blind? It’s because Netflix uses AI algorithms to provide personalized recommendations to its users. The platform analyzes a user's viewing history, search queries, and ratings to suggest content the user will like—thus keeping them coming back to their platform. 


Spotify uses AI in the same way as Netflix but for music. The platform analyzes a user's listening history and behavior to create personalized playlists. The user benefits from discovering new artists and songs while causally looking hip to their friends. 

Amazon and Google

When you ask Alexa what the weather will be for the day, you are talking to Amazon’s AI-powered voice assistant. Applied AI not only helps you get out the door with the proper attire but can also help you find the best route to work – if you’re like many of us and check in with Google Maps to see traffic flows. 


Hate when you get that weird make-up/skin tone mismatch? Sephora uses AI-powered technology to make sure that doesn’t happen. The platform uses facial recognition technology to analyze a user's skin tone and provide personalized makeup recommendations. 


Taking an extra lap to hit 10,000? Fitbit does more than just track steps. It also uses AI-powered algorithms to provide those personalized health recommendations. Analyzing your data, from your physical activity to your sleep patterns and heart rate, Fitbit is monitoring your progress with AI, nudging you in the direction of better overall health and wellness.


Perseverating over whether or not you should use a semicolon? The AI-powered writing assistant, Grammarly, has got your back. The platform uses natural language processing to analyze text and provide grammar, punctuation, and word choice suggestions, making you look like a walking AP Style Guide. 

Wondering what tool is best for your business? Or maybe, how to build an ai tool for your business? We are here to help. From consulting to developing innovative technology solutions, we support our clients across a broad range of markets – from enterprise clients to major healthcare systems – on how to build or leverage cutting-edge technology for their business.

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