Integrity is often asked to build new brands or sometimes reinvent existing ones. The initial request is typically “we need a new logo, updated colors, corresponding business systems and comprehensive brand guidelines for employee use.”
While those are useful representations of the brand, they are NOT the brand itself.
The customer’s interaction with your product IS your brand.
If this experience is not simple, focused, delightful and streamlined, then all other efforts are in vain.
We live in a time of unprecedented consumer power. Those we serve (and hope to serve) have extremely high expectations and a never-ending array of alternative choices. If you hope to catch customer’s attention and retain loyalty, look to your brand – the product experience.
When we noticed our client's websites weren't performing optimally, we embarked on a website redesign that reaches the modern user.
Web animation has become increasingly popular and enhances web usability. See how our UI/UX design team uses web animation to bring sites to life.