Integrity is often asked to build new brands or sometimes reinvent existing ones. The initial request is typically “we need a new logo, updated colors, corresponding business systems and comprehensive brand guidelines for employee use.”
While those are useful representations of the brand, they are NOT the brand itself.
The customer’s interaction with your product IS your brand.
If this experience is not simple, focused, delightful and streamlined, then all other efforts are in vain.
We live in a time of unprecedented consumer power. Those we serve (and hope to serve) have extremely high expectations and a never-ending array of alternative choices. If you hope to catch customer’s attention and retain loyalty, look to your brand – the product experience.
ChatGPT today -- in the time of Google Search -- reminds me of years ago, during the advent of Internet Search itself. When search showed up, life changed dramatically.
Some may say SEO is dead with the rise of AI, but with its undeniable evolution, it's still alive, kicking, and as important as ever.