Integrity is often asked to build new brands or sometimes reinvent existing ones. The initial request is typically “we need a new logo, updated colors, corresponding business systems and comprehensive brand guidelines for employee use.”
While those are useful representations of the brand, they are NOT the brand itself.
The customer’s interaction with your product IS your brand.
If this experience is not simple, focused, delightful and streamlined, then all other efforts are in vain.
We live in a time of unprecedented consumer power. Those we serve (and hope to serve) have extremely high expectations and a never-ending array of alternative choices. If you hope to catch customer’s attention and retain loyalty, look to your brand – the product experience.
If you're not already using influencer marketing as part of your digital marketing strategy, why wait? With its ability to reach large audiences and generate real results, it's one trend you can't afford to ignore to take your business to the next level!
There's a lot to be thankful for this Thanksgiving, but I'm most grateful for my Integrity family. Here's why.