Web development was designed to be simple when the consumer web first started, as the first browsers only allowed for simple text views to be displayed. When combined with the limited bandwidth speeds at the time, web experiences had to be super simple to be downloaded at an acceptable speed.
Oh, how things have changed since the first browser launched in 1993 - the year Mosaic was created at the National Center for Supercomputing Applications (NCSA) at the University of Illinois Urbana-Champaign by computer scientist Marc Andreessen.
Constant, non-stop change has caused the simple to become complex, or at least the massive amount of options has enabled humans to make the simple more complex. A couple key examples of why web development has become so complicated include the following:
A quick real-world example of daily complexities within Integrity is captured in the below Slack exchange between senior developers navigating how to make changes to an e-commerce solution (their new Apple MacBoook Pros with the new Apple M1 chip caused workflow issues). Read the below and you'll understand how this would be a challenge for almost anyone to fully comprehend:
At Integrity, we provide answers to web development solutions, tooling and approach via the requirements for the site or web app you want to build. We start with questions like “What are your business objectives?”, “What is your budget?” and “How much value does this app/site produce?” and “How many users do you need to support?”.
Once you’ve answered these types of foundational questions, we decide on the most effective technologies and architectures for addressing your specific needs - with a core goal of keeping everything as simple and manageable as possible.
Ed Morrissey, Partner and Chief Creative Officer of Integrity, will lead a breakout session at the upcoming ScalePoint on AI Conference hosted by TechSTL.
Integrity is excited to welcome Evan Kelly as our newest Technical SEO Consultant.