Every organization realizes at some point “if you build it, they won't come.” When it comes to your e-commerce or marketing website, profitable website traffic generation and growth is a top priority. The overall quality of your brand and underlying value of your website are great for encouraging organic visits, but if that’s all you’re relying on, you’re probably not exploring all the opportunities available for maximum exposure.
But where do you start?
The most critical first step is to ask yourself what exactly your organization needs to succeed. The fastest way to get the best answer is to talk to an expert who can leverage their years of tangible experience to the benefit of your business, rather than learn yourself overtime through trial and error.
If you’re not ready to reach out to a professional right this minute, your next best option is to achieve an understanding of the two basic web traffic needs of most organizations: increased volume and increased returns.
We always suggest you identify quality traffic, but there are times that volume has to be your number one priority. You might be seeking a general increase in web traffic if you are building your brand, trying to improve your reputation or getting eyes on your pages in order to make money from on-page advertising.
The key to increasing volume is maximizing your exposure on as many channels as possible. In the simplest terms, you want to buy audiences from as many places as you can afford to reach.
You’re likely to run into two limits: budget and opportunity. You need to identify what you want to spend per interaction, but if you’re marketing in the wrong places – or not enough places – you may not get the exposure you need.
When should you hire a professional to help increase volume? This is an easy question to answer. If you’ve hit a plateau with your web traffic volume, you should reach out to a professional for help. If you’re reading this because you asked yourself, “How do I get my website traffic back on the rise?” it’s time to reach out to an expert and profit from their past experience.
Website traffic generation is good, but measurable profit is great. Once you reach a point where you’re seeing regular traffic to your website, take the next step by identifying how you can optimize that traffic to get the highest possible return.
Once you’ve identified how you will measure “success,” you can start exploring different traffic generation avenues and website optimization tactics to find out what channels provide the most value – and how you can be continually increasing that value.
When should you hire a professional to help increase your return? This is a more complicated question, but it comes down to one thing: quantifiable results. There are lots of ways to try increasing your website sales or leads. But if you’re not measuring how these efforts are impacting your return, or simply don’t know how, you should contact a professional to help with this critical step.
Be prepared to optimize your website design by recognizing these UX design myths and discovering what website designers really want you to know.
Discover why retailers need to have one full-service marketing agency that can help you grow your business online in the growing digital market.