If you are an analytics nerd like we are here at Integrity, you probably know that the transition from Universal Analytics to GA4 as the main Google Analytics platform has arrived. As of July 1, 2023, UA will stop collecting data, and you’ll have six months of remaining access before, poof, that intel is gone.
As we have been elbow-deep in transitioning our clients to Google’s new version, our team has been uncovering some must-knows for those arming themselves for the new frontier of analytics management.
Here is what Google is promising with the Google Analytics 4 transition:
As privacy regulation has changed, so has the use of cookies to track data. GA4 will rely less on third-party cookies, which are often blocked or restricted by web browsers. GA4 will try to leverage data points, such as client IDs and user IDs, to identify and track users across sessions and devices.
As users have become more protective of their data and demand more protection from surveillance capitalism, GA4 is a shift to respond to increased regulation in the sector.
GA4 introduces the concept of "Consent Mode," which allows businesses to adjust data collection and measurement based on user consent preferences. The goal is to ensure compliance with privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
To make sure you don’t lose any ground during the transition. Here are some suggestions for preparing yourself for the migration.
If all of this feels a little overwhelming, or you know this is something you should be doing but don’t know where to begin. Let Integrity’s digital marketing team help you!
In today’s marketplace, where the only constant is rapid change, IntegrityXD is the leading marketing technology agency in St. Louis. Our commitment to excellence, innovative strategies, and client-centric approach set us apart.
Integrity is excited to announce that Integrity Partner Ed Morrissey will be a featured speaker at WOWCon 2024 on August 27th. A premier marketing event, organized by Without Walls Marketing, brings together industry leaders and innovators to discuss the latest trends and strategies in marketing.
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