We love the concept around building a team so strong, you don’t know who the boss is. Our holacracy organizational model was designed to support and enable a cross-functional team to collaborate intimately, challenge each other directly and ultimately better align towards success.
It’s a badge of honor when our clients don’t know who the traditional ‘boss’ is when meeting with a cross-section of our team of web developers, UX designers and strategists. Of course, everyone knows the unique roles and responsibilities within our teams, including who the primary contact is, but we work hard to remove artificial hierarchies and titles.
When asked who the boss is, our response most often is something like ‘the situation is the boss’ - because the actual details around current state environment, goals, technology, effort, cost and personnel (when evaluated together) all strongly guide the most effective decisions. Given these details are changing at an ever-increasing pace, it’s super critical we always evaluate the current situation before jumping in and crafting marketing technology solutions.
So, be very cautious of any marketing technology vendor who only has a single solution, i.e. the Law of the Instrument - “If the only tool you have is a hammer, you tend to see every problem as a nail.”
The pace of change within the world today is so great that your organization must focus on the unique situational data more than ever and allow that data to inform your strategies and tactics.
Contact us today to learn more about our methodologies helping our clients mitigate the risks associated with today’s rapid pace of change.
Ed Morrissey, Partner and Chief Creative Officer of Integrity, will lead a breakout session at the upcoming ScalePoint on AI Conference hosted by TechSTL.
Integrity is excited to welcome Evan Kelly as our newest Technical SEO Consultant.