We love the concept around building a team so strong, you don’t know who the boss is. Our holacracy organizational model was designed to support and enable a cross-functional team to collaborate intimately, challenge each other directly and ultimately better align towards success.
It’s a badge of honor when our clients don’t know who the traditional ‘boss’ is when meeting with a cross-section of our team of web developers, UX designers and strategists. Of course, everyone knows the unique roles and responsibilities within our teams, including who the primary contact is, but we work hard to remove artificial hierarchies and titles.
When asked who the boss is, our response most often is something like ‘the situation is the boss’ - because the actual details around current state environment, goals, technology, effort, cost and personnel (when evaluated together) all strongly guide the most effective decisions. Given these details are changing at an ever-increasing pace, it’s super critical we always evaluate the current situation before jumping in and crafting marketing technology solutions.
So, be very cautious of any marketing technology vendor who only has a single solution, i.e. the Law of the Instrument - “If the only tool you have is a hammer, you tend to see every problem as a nail.”
The pace of change within the world today is so great that your organization must focus on the unique situational data more than ever and allow that data to inform your strategies and tactics.
Contact us today to learn more about our methodologies helping our clients mitigate the risks associated with today’s rapid pace of change.
In today’s marketplace, where the only constant is rapid change, IntegrityXD is the leading marketing technology agency in St. Louis. Our commitment to excellence, innovative strategies, and client-centric approach set us apart.
Integrity is excited to announce that Integrity Partner Ed Morrissey will be a featured speaker at WOWCon 2024 on August 27th. A premier marketing event, organized by Without Walls Marketing, brings together industry leaders and innovators to discuss the latest trends and strategies in marketing.
Struggling to improve conversions and user engagement? Stop relying on assumptions! Data-driven design for websites unlocks the power of user analytics to create user-centric experiences that drive results. This approach helps you understand how users interact with your site, allowing you to identify pain points and optimize for a smoother experience. It also reveals what drives conversions so you can prioritize features for maximum impact.