Your brand defines who you are and what you stand for, and helps you communicate those messages to your audience through custom colors, imagery, voice and tone. At Integrity, we often help companies develop – or redevelop – their branding while redesigning their website or web application. A strong brand helps build consistency across marketing platforms and can help a website meet goals.
When we think of branding, we usually think of a new logo, mission statement or brand personality traits. All those are essential elements of branding. But, don't overlook the power of a video to convey your brand's message on your website. A video can quickly and elegantly convey your brand message with imagery and a well-written script.
Madison Industries, a private equity firm that helps grow and build companies into market leaders, wanted to showcase their brand story in a new way. As their partner in custom web development, we produced a short video for their website. After rounds of scripting, storyboarding and video production, we created a video that tells the Madison story and communicates their brand story. Now, we are excited to announce the launch of the new video!
The goal of the project was to tell the Madison story in a clear and concise manner. We needed to relay the brand promise: building a cleaner, healthier, more productive world, by showcasing products made by Madison companies. Throughout the process, we selected stock video footage that represents products made by Madison companies as they improve the lives of people in communities around the world.
"At Integrity, we jump at the chance to help awesome companies tell their story," said Ed Morrissey, Integrity Chief Creative Officer. "It's been great to work with Madison to build their brand through a website redesign and the new video."
Check out the new video on the Madison website.
Do you need help telling your brand story? Contact us.
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