The digital marketing and web development industries are challenging in and of themselves, but made even more difficult by the infinite quantity of acronyms, constant change and fact most users of the web aren’t engineers, search marketers or UX designers.
The industry has responded with a lot of common, sometimes humorous sayings intended to help non-technical people better comprehend a situation without having to understand the complexities or differences between CSS, CMS, CRO, CTR, JS, HTML, IDE, GUI, JSON, DOM, AWS, GIF, XML, SEO, API, ERP, MVC, FTP or SDK (ugh, too many acronyms!).
If you spend any time with the team from Integrity, you’re likely to hear a couple of these sayings:
Only you can prevent fires. Many of us grew up watching Smokey the Bear on Saturday mornings warning us ‘only you can prevent forest fires’. Fires (major problems) burn just as hot in the web dev world, so we constantly evangelize individual empowerment and responsibility to proactively prevent major issues from ever even occurring.
These are just a few of the common sayings within our lexicon. We have dozens more, so contact us today if you’d like to learn more of our lessons learned within this crazy industry.
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