Pitch Less, Engage More: High Impact Content Marketing

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Content and Digital Marketing Strategist
Aug 11, 2023

In the world of content, there’s never been a more exciting but overwhelming time to be a content marketer. Sometimes, we see record results from what’s published, and other times, we’re underwhelmed. As a result, content marketing has turned into a factory assembly line.

Create. Publish. Repeat. And hope.

But it doesn’t have to be this way if marketers rethink their approach of content creation. Enter high impact content marketing – the game-changer in the realm of digital communication. This form of content marketing doesn't just speak; it resonates, compels, and most importantly, converts.

What is High Impact Content Marketing?

At its core, high impact content marketing involves creating content that leaves a lasting impression on your audience. It's the difference between a fleeting glance and an engrossed read. Such content doesn't just inform; it inspires action, be it a share, a comment, a subscription, or a purchase, establishing your business as a thought leader in the industry. High impact content marketing strives to build brand authority while enhancing engagement and higher conversion rates, constantly speaking to your audience’s needs and desires.

So what makes this strategy stand out from all the others? Let’s dive in…

Quality vs. Quantity

In the quest to churn out regular content, many brands compromise on quality. Instead, focus on producing fewer, high-quality pieces that truly resonate with those you’re creating it for.

If you always find yourself asking if more content is better content, the answer is to do less, better — not more.

Creating for Machines vs. Humans

In a world full of AI, things can go south when content is optimized for algorithms instead of people. We shift our focus from, as Search Engine Journal states,

“What do our audiences want?” or “What interests our audiences?” to “What will the algorithms reward?”

Algorithms can strike back, so continually focus on your users, because at the end of the day, they are your consumer and source of revenue. High impact content is that which resonates with your people, and people’s engagement sparks algorithms to reward content with visibility and reach.

LinkedIn explains that this digital age bombarded with AI can be overwhelming “...and with several channels to manage to growth. Methodically building these [human] relationships has never been easier because of the ubiquity of connected media. You can cover more ground by making some small commitments that reap big returns in the short and longer term.”

In short, pitch less, engage more.

Prioritizing Short Term vs. Long Term

When thinking about your SEO goals, it’s a marathon, not a sprint. Quick wins are great, but your big SEO wins are going to show progress over months rather than weeks.

From a customer perspective, you never know when people are going to buy or what stage of awareness and interest they may be in, so always be communicating with them regularly and relevantly. By doing so, this creates a long term-approach for your high impact content strategy to grow, nurture, convert, and retain your audiences for the long haul.

As the digital space gets more saturated, brands that manage to make a genuine impact will be the ones that stand tall with the right strategy. The key is to remember that high impact doesn't necessarily mean loud. Sometimes, even a whisper can create ripples if it's meaningful and reaches the right ears.

Ready to stand out amongst the galaxy? Let our content strategy team take you to new heights.

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