Our Key Strategy to Navigate Today’s Crazy World

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Partner & Chief Creative Officer
May 7, 2022

Today, all our clients across all industries are experiencing unprecedented change and volatility.. Whether it’s your customer expectations changing, marketing channels requiring updates, supply chain disruptions, seismic shifts in technology, employee value structures changing or related talent acquisition strategies, we have never experienced this level of ambiguity and related stress.

The velocity of this change isn’t showing any signs of relenting, so we spend considerable time strategizing, negotiating and planning with our clients, and ourselves, in order to mitigate risks and capitalize on opportunities in today’s frantic business climate.

As a high performing digital marketing, UX design and web development firm, how does Integrity successfully navigate this environment and consistently deliver effective solutions to our clients (without lighting our asses on fire every day)?

One of our foundational strategies to manage in today’s VUCA world is our organizational model known as holacracy. This unique operating model removes middlemen wherever possible and distributes decision making to the experts who actually do the work, thus empowering every member of our team - whether designer, marketer, web developer or program manager - to make the best decisions in the heat of the battle based upon the data known at that time.

The holacracy operating model offers numerous key benefits:

  • Empowers team to advocate with/for goals
  • Facilitates collaboration and communication
  • Breaks down functional silos
  • Increases agility
  • Enhances efficacy
  • Ensures transparency
  • Enables innovation
  • Manages change and complexity

Read more about holacray at https://www.holacracy.org/ and give us a call if you are feeling immense stress with your outdated organizational model and would like to learn more about how we’ve found success, eliminated tensions and gained efficiencies via our management processes.

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