As the holiday season is already in full swing, what's the best way for your business to attract merry and bright customers? Well, the best way to spread Christmas cheer is online shopping for all to hear. Online shopping has revolutionized the way to find gifts during the holiday season. Not only does it provide your consumers with convenience, but it also gives your business a greater opportunity to reach their target audience via digital marketing, all while boosting sales. While we’re here, let’s explore why online shopping has become such an integral part of digital marketing during the holidays.
Online shopping has seen a massive growth in popularity over the past 10 years. With the advent of smartphones and the increasing accessibility of the internet, more and more people are turning to the convenience of online shopping for their purchasing needs. According to a study by the United States Census Bureau, e-commerce sales accounted for 9.5% of all retail sales in the United States in 2018, an increase from just 4.0% in 2010. This growth shows no signs of slowing down, with e-commerce sales expected to continue to rise in the coming years. In 2022, holiday online retail sales in the U.S. totaled to almost 240 billion dollars, with Cyber Monday gaining the most revenue at approximately 10.7 billion dollars.
From a marketing standpoint, online shopping gives your business access to a larger number of potential customers. With the prevalence of technology, people from all over the world can now access your products and services. This allows you to target customers who may not be able to reach your physical stores. Being digital, you can also access customers in different markets who may have needs that are not being addressed by traditional stores.
Second, online shopping allows you to virtually offer discounts and promotions to customers. During the holiday season, posting discounts and special offers on your online stores will entice customers while leveraging your business. In order to create better relationships with your customers, collecting data through ecommerce is important. Using this data, you can better provide customers with tailored experiences based on their preferences, which will help you build better relationships with your customers and create loyalty. Also, you can curate targeted campaigns and offers that will be more effective in brand awareness, adding to your increasing understanding of customer behavior.
In conclusion, online shopping offers many benefits to your business during the holiday season. It provides access to more customers, the ability to offer discounted prices, an easier shopping experience for customers, and the collection of data on customer behavior, all awesome aspects to help leverage your business. Our innovative team of UX designers, developers, and strategists can help you take advantage of the best present for your business success this holiday season. Contact us to get started!
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