Native App or Web App - Which Is Best?

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Partner & Chief Creative Officer
Jun 13, 2018

In the world of digital development, a question we are commonly asked is "Should I choose to create a native app or a web app?" If you've navigated to this page, you most likely have that same question.

The answer is not universally the same; each form of app has its benefits and drawbacks. In this post, I'll break it down for you so that you can make the best decision for your business.

Pros of Native App Development

First, we'll go through the pros of native apps. They typically run nicely because the developers keep the features of mobile devices in mind, creating an especially smooth experience. This results in a more enjoyable user experience. Also, users will trust a native app, because they know their device's App Store confirms the safety of every app. The App Store can be even more helpful if it chooses to promote your app, which is not a possibility when it comes to web apps. Choosing to go the native route is also easier on developers, because of the SDK (Software Development Kit) provided based on the platform of the app's release.

Cons of Native App Development

Native apps have some cons that must be considered, too. It can be a bit expensive to make your app friendly across multiple devices and platforms. More maintenance is also involved when it comes to native app development because as users upgrade their phones, the app must be updated as well. And although the App Store provides some benefits, the wait for your app to be approved by the store can be irritatingly extensive.

Pros of Web App Development

Now, let's move to the pros of web applications. Their code bases allow them to be accessed across multiple devices in a way that is easy for users and inexpensive for businesses. There is minimal risk of the app being inaccessible due to the age of the user's device, since it will not become outdated in the way that a native app might. It is also certainly easier for users to access a web app, since they don't need to bother with the process of downloading it from an App Store. Visibility of the web app can be increased if the app is properly optimized, allowing it to be found by users when they are searching the web.

Cons of Web App Development

Finally, we must address the cons of web apps. The cost of developing and maintaining these apps can get rather pricey. Web apps also tend to have a trickier user experience, simply because they have to be translated across many devices. Visibility is also decreased because there is no App Store where a user can conveniently find the app. This can be especially difficult if there are already a large number of industry leaders utilizing the keywords needed for optimization.

Now that some important facts have been laid out, it's time to make the best decision for your business. In the end, the choice is up to you! Both app types have their own expenses and downsides, but they also have certain perks that just might make one option better for your business.


Need some help deciding between a native app and a web app? Let our team of app designers lead you to the technology that is right for your business. Send us a message to get started!

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