Mobile Optimization: It's Now or Never

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Partner & Chief Creative Officer
May 6, 2016

The case for mobile optimization has never been stronger. The need for it has never been more urgent.

This month, Google is rolling out yet another update to its mobile search results to help further elevate mobile-friendly web properties. You may remember the infamous "mobilegeddon" of 2015. Google updated its algorithm to make mobile-friendliness a priority for ranking.

The latest update reaffirms the search company's commitment to helping "our users find even more pages that are relevant and mobile-friendly."

But it's bad news if your website still isn't mobile-friendly.

While this update won't have much, if any, effect on desktop search results, more and more people use non-desktop devices to navigate the web. If you and a competitor are gunning for page one for a particular key phrase and all else is equal, Google will likely rank the other guy's site ahead of yours if his is mobile-friendly and yours isn't.

Integrity takes a "mobile first" approach to website design projects. What should your user experience be for someone visiting you on a smartphone or tablet? What is the most important information you should communicate to them?

The most logical route to mobile optimization is through responsive web design. A responsive site adjusts or "responds" to different screen sizes to provide a seamless user experience. It's all the same site theme and visual design, but the elements shift at different "break points" for phone and tablet screen resolutions.

It takes seconds to evaluate the mobile optimization of your site. Enter your URL into Google's Mobile-Friendly Test to see where the gaps are.

If the results aren't encouraging, consider partnering with an experienced web team that can strategically reimagine your user experience for mobile platforms.

"Like it or not, companies must be thinking mobile first for all online consumer interactions," Integrity Founder and CEO John Simanowitz said. "Industries can no longer dictate to their customers – they must listen and cater to the device preferences of the empowered and impatient consumer. Give the people what they want, or soon what they want won't be you."

Make mobile optimization your top priority. It's now or never. Contact us to see how we can help.

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