We expect the modern web to move. When used correctly, motion graphics can enhance user experience and usability. While motion graphics are a type of animation, they focus less on storytelling and more on giving life to a design and illustrating complex ideas.
Subtle motion can offer feedback on a form element, indicate the state of a UI element, or draw a user’s attention through a workflow.
Gone are the days where motion graphics on the web were limited to animated GIFs or relied on browser plugins like Flash. While web standards have evolved to include widely supported features like CSS3 transitions, those hoping to take their web animation to the next level have a plethora of options.
Motion graphics have come a long way. If you’re a UX designer or web developer looking for new tools to elevate your designs, take a look at how new tools can help solve a variety of challenges.
It’s framework-agnostic — React, Vue, WordPress, vanilla HTML/CSS/JS, and just about any other web technology you can imagine all work nicely with D3.js. And because it doesn’t rely on virtual canvases or plugin frames, your D3.js elements can be as responsive as the rest of your website. Check out a variety of examples of how D3.js makes data engaging and exciting.
CSS transitions/animations with dubious support in Internet Explorer work without you having to worry about polyfills or hacks — in fact, GSAP gets your 2D CSS animations working as far back as IE6!
Check out GSAP’s animation speed test to compare framerates with other leading animation libraries – GSAP is extremely performant. If that weren’t reason enough to explore it, GSAP is modular and relatively lightweight. A quick perusal of GSAP’s gallery makes it clear: you can do some amazing things with GSAP.
If you’re code-averse, or perhaps just much more at home in Adobe After Effects than a code editor, you’re in luck.
Bodymovin is an After Effects plugin that allows you to export animation comps as JSON objects. Lottie, developed by Airbnb, allows you to take these objects and render them on a web page or React Native phone app. Animations can be rendered as SVGs, which means that they will look great regardless of screen size.
These are just a few of the myriad options for creating motion graphics on the web. No matter what your needs and budget are, Integrity can help find the best solution to breathe life into your presence on the web.
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Web animation has become increasingly popular and enhances web usability. See how our UI/UX design team uses web animation to bring sites to life.