Is Voice Included Within Your SEO Strategy?

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Partner & Chief Creative Officer
Nov 3, 2022

As we enter into a new decade, it’s important to note the changes in technology that are happening around us. One of the biggest changes we’re seeing is the rise of voice search. With the popularity of smart speakers and virtual assistants, more and more people are using voice search to find what they need. This shift has big implications for businesses, especially when it comes to SEO. In this blog post, we’ll be taking a look at the rise of voice SEO and what it means for businesses.

1. The rise of voice search and its impact on SEO

With the advent of new technologies, the way we search for information has changed dramatically. We now have the option of using our voice to search for information using voice-activated assistants such as Siri, Cortana, and Alexa. This new type of search is changing the landscape of SEO and the way people search for information online.

When people use voice search, they are more likely to use natural language instead of keywords. This means that SEO strategies that focus on keywords may not be as effective for voice search. With this, the impact of voice search on SEO is still being determined. However, it is clear that voice search is changing the landscape of SEO. Voice search may eventually become the dominant way people search for information online. This would have a major influence on SEO strategies and the way businesses optimize their websites.

2. How to optimize your website for voice search

As the world becomes more and more digitized, it was only a matter of time before voice search started trending. And now that it’s here, it’s time to optimize your website for voice search. Here are a few tips on how to do just that:

1. Use natural language

When people speak, they use natural language. So, when you’re writing your website content, use natural language as well. This will make it easier for voice search engines to understand what your website is about and thus, rank it higher.

2. Use long-tail keywords

Long-tail keywords are more specific and thus, easier to rank for. So, if you want your website to show up in voice search results, use long-tail keywords throughout your content.

3. Optimize your website for mobile

More and more people are using voice search on their mobile devices. So, if you want to optimize your website for voice search, make sure it’s also optimized for mobile. This means having a responsive design, fast loading speed, etc.

3. The benefits of voice search for businesses

Voice search is becoming more and more popular, and businesses are starting to take notice. Voice search has a number of benefits for businesses, including:

1. Increased reach: People are using voice search to find information while they are on the go. This means that businesses have the opportunity to reach out to potential customers at any time and place.

2. Improved customer service: Voice search can be used to quickly find information about a business, such as opening hours or contact details. This can help businesses to improve their customer service and make it easier for potential customers to get in touch.

3. Greater accuracy: Voice search is more accurate than traditional search, which means that businesses are more likely to appear in the search results when potential customers are looking for them.

4. Increased brand awareness: When people use voice search to find information about businesses, they are also exposed to the business’s name and brand. This can help to increase brand awareness and build trust with potential customers.

4. The future of voice search

Voice search is still in its early stages, but it’s growing quickly. Businesses that start optimizing for voice search now will be ahead of the curve. Voice search is revolutionizing the way we search for information and products online. By 2025, it is estimated that 50% of all searches will be voice searches. This trend is being driven by the increasing use of smart speakers and virtual assistants, such as Amazon Alexa and Google Home. As these devices become more popular, so does voice search. Voice search is convenient and can be faster than typing out a search query. It’s also more natural to speak than to type. This means businesses need to optimize their website by using keywords that are more likely to be spoken than typed.

Voice search is changing the way we think about SEO. In the past, SEO was all about optimizing website content for keywords that people would type into a search engine. But with voice search, people are using natural language to ask questions. This means that businesses need to optimize their content for questions that people are likely to ask about their products or services. The rise of voice search is a major opportunity for businesses to get ahead of their competition. Those who are early adopters of voice SEO will be well-positioned to dominate the search results and win the customer.

Want to get ahead of the curve with voice search? Contact us to see how we can help you get ahead of your digital marketing competition.

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