Explore St. Louis Receives Responsive WordPress Website Redesign

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Partner & Chief Creative Officer
Apr 8, 2016

Our excitement level is higher than a cardinal on top of the Arch. Why? This week we launched a shiny, redesigned, responsive WordPress website for Explore St. Louis.

Integrity is the interactive agency of record for Explore St. Louis, and we've been honored to work with them on a number of cool projects over the years. We launched the current version of the Explore St. Louis website in 2011 as a way for visitors to easily book hotels and flights and to navigate the city once they arrive. The site garnered nearly 6 million pageviews in 2015 alone, so yeah, it's a pretty big deal.

Mobile and tablet traffic to the site has steadily increased since 2011, and in 2013, the Explore St. Louis/Integrity team enhanced the site's mobile experience by optimizing its mobile pages and building new versions of the its Android and iOS apps.

Last year, however, with more than 50 percent of the site’s traffic coming from mobile and tablet devices, the Explore St. Louis/Integrity team decided the site needed a more complete, seamless user experience across desktop, tablet and mobile. We all agreed that a responsive WordPress website redesign was the solution.

The new site is totally optimized for modern browsers and devices. We audited the content, functionality, user flows and visual design to establish a mobile-first platform for the future. The result is a highly engaging and informative site that provides users everything they need to know about staying, meeting and playing in STL.

“This is an exciting launch for both Explore St. Louis and Integrity,” said Integrity Partner and Chief Creative Officer Ed Morrissey. “The reimagined Explore St. Louis site is the product of more than a year of strategic hard work from both of our teams, and we’re thrilled with the result.”

Let us give your organization a truly modern user experience. Contact us to learn more.

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