Most users of a site could care less about the tech stack behind it so you’re likely not concerned about the fact you’re currently viewing a headless WordPress experience built on a JAMstack where WordPress’s API is the source of content to create pre-rendered files served directly from a content delivery network (CDN) via Netlify, GatsbyJS, React and Algolia for search functionality.
Wow, that’s a lot of tech for a simple marketing site, huh?
At Integrity, we are obsessive advocates for user experience and appreciate the fact every user cares about site speed, usability, experiences being accessible across all devices and, to a growing extent, security. We also love to ensure our developers get to work in modern, clean tech frameworks enabling them to enjoy their work while creating world class user experiences.
For these reasons, the site you’re viewing has decoupled the front-end experience from the leading open source CMS in the world, WordPress. By decoupling, we can maintain the content administration benefits of WordPress but break free from the integrated theming dependent upon the CMS itself. No longer will pages have to ping a database for the content each time a user clicks a page, as we’ve built the site using the JAMstack.
Key benefits of this technical approach:
If you want to check for yourself, just run a Lighthouse audit from within Google Chrome's dev tools and you should see results along these lines:
Integrity embraces a strategic advantage today as the ability to manage and take advantage of the velocity of change occurring within the world. This change will only continue to increase so it becomes even more critical to have a team, a process and a modern technical approach (such as the site you’re currently viewing) to fully capitalize on the pace of innovation.
Contact us today to discuss if this approach is right for you.
At Integrity, we've always had a fun company culture. When the COVID-19 pandemic hit in early 2020, we knew we had to get creative to maintain our culture while working from home.
Content marketing and strategy can provide powerful benefits to brands. Done correctly, it can help brands break through the clutter and stand out.