Flooring Fun with Carpet Weaver’s

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Content and Digital Marketing Strategist
Mar 16, 2023

What’s better than creating awesome stuff with our clients? Creating awesome stuff with our clients in person! Retail Marketing Lead Jamal McLaughlin and Senior Program Manager Kim House traveled to the Carpet Weaver’s headquarters in Bloomington, Illinois, to collaborate on all things flooring. As a leading web development consulting agency in St. Louis, we strive to provide our clients across the country with the best possible strategies that can help them achieve their business goals.

Both teams kicked off with an opening state of the union and fiscal forecast by owner Mark Weaver. Kim followed up with a fantastic presentation on “what’s in” for retail marketing this year and the ways both Integrity and Carpet Weaver’s can contribute to success in all avenues of UX (user experience) and UI (user interface). A strong UX and UI strategy is essential for success in the retail space, which is why Integrity supports Carpet Weaver’s ability to connect seamlessly with their clients.

To keep up with the latest flooring trends, major brand reps came to share the latest styles and why they’re a benefit for homeowners. Whether it's hardwood, vinyl, laminate, carpet, or tile, every floor can breathe new life into your home. Not only was this a learning opportunity from a client-to-agency perspective but also from location to location. Each Carpet Weaver’s location went through all employees from all locations and took turns as to how they were keeping their stores open.

Carpet Weaver's has stayed ahead of the curve while continuing to grow their business to all locations year after year. Integrity supports its success by remaining nimble and responsive to market trends and shifts in consumer behavior.

As our time with Carpet Weaver’s came to a close, it reminded us of how important it is to foster long-term relationships with our clients. “We can provide the best support for our clients when we know who we are supporting and how we can support them,” Kim said. “These meetings gave us the perfect opportunity to connect with our client and to help be a part of a dedicated team that helps bring them success.”  

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