We are passionate advocates for users and are always exploring avenues to optimize the user experience to the point of extreme efficiency, hopefully with a bit of delight.
Can you name the last website you visited that didn’t have text-based content? Even streaming video services such as YouTube and Netflix require tons of text-based content to navigate, search and filter.
Given text-based content remains a primary driver of site traffic, the concept of Bionic Reading is interesting to explore as a mechanism for users to more effectively consume and understand text content. Bionic Reading is a new method facilitating the reading process by guiding the eyes through text with artificial fixation points. As a result, the reader is only focusing on the highlighted initial letters and lets the brain center complete the word. In a digital world dominated by shallow forms of reading, Bionic Reading aims to encourage a more in-depth reading and understanding of written content.
The content you are reading now has been formatted for Bionic Reading, so is it easier to read? Has the styling slowed you down enough to cause you to focus more appropriately? Or is it all a bit of a psychological ploy?
Check out Bionic Reading here where you can explore in-browser text conversion and play with the API for your experiences.
Contact us today to learn more about our UX Design offerings.
In today’s marketplace, where the only constant is rapid change, IntegrityXD is the leading marketing technology agency in St. Louis. Our commitment to excellence, innovative strategies, and client-centric approach set us apart.
Integrity is excited to announce that Integrity Partner Ed Morrissey will be a featured speaker at WOWCon 2024 on August 27th. A premier marketing event, organized by Without Walls Marketing, brings together industry leaders and innovators to discuss the latest trends and strategies in marketing.
Struggling to improve conversions and user engagement? Stop relying on assumptions! Data-driven design for websites unlocks the power of user analytics to create user-centric experiences that drive results. This approach helps you understand how users interact with your site, allowing you to identify pain points and optimize for a smoother experience. It also reveals what drives conversions so you can prioritize features for maximum impact.